stories in the boardroom (or cubicle)
Surfing the 'net today, I found this book: The Leader's Guide To Storytelling, by Steve Denning. Before you haul out your (very well-founded) cynicism about corporate storytelling, I think that it's a good sign that business types are focusing on stories as a means for communicating with customers.
I have had a related book, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling , in my possession for the last couple of years and I like it too.
0 Comments:
Post a Comment
<< Home