Wednesday, December 07, 2005

stories in the boardroom (or cubicle)

Surfing the 'net today, I found this book: The Leader's Guide To Storytelling, by Steve Denning. Before you haul out your (very well-founded) cynicism about corporate storytelling, I think that it's a good sign that business types are focusing on stories as a means for communicating with customers.

I have had a related book, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling , in my possession for the last couple of years and I like it too.

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